China Social Media Landscape & Whitepaper
The social media landscape in China is one of the most unique, fragmented and dynamic in the world. The China Social Media Landscape & Whitepaper provides contemporary case studies and expert analysis to help clients understand core characteristics of current social media trends in China from various vantage points. It offers brand owners new approaches and opportunities to navigate their brand marketing strategy within Chinese social media. Media owners can benefit from the analysis by positioning their platforms to be a critical part of the social media landscape.