CIC Book < China Social Business Revolution > Published
CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
(For more information, please click here to view the Chinese version.)
For more information, please contact:
Assistant Marketing Manager, CIC
+86–21-64049191 ext 8803
CIC is China's pioneering social business intelligence company. CIC enables businesses to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since coining the term IWOM in 2004, CIC has pioneered the industry to help companies meet their social media marketing and social business needs by providing customized research, consulting services, as well as technology solutions , all from an objective, third party perspective. In addition to helping companies leverage social media intelligence for more informed decisions, CIC is monetizing the social business industry in China by creating an integrated social business support system.
In early 2012, as China’s pioneering social business intelligence company, CIC consented to acquisition by WP's Kantar Media, the media research and insight division of Kantar, expanding their social offering across Asia Pacific markets. (Press release)
CIC will continue to provide social business intelligence from an unbiased, third-party perspective, to the world’s leading brands and agencies.
About Kantar Media
Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.
More details, please keep your eyes on our website, blog, and SINA weibo.