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Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2016 China Social Media Landscape

Kantar Media CIC Launched China Social Media Landscape 2016.
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CIC on Youku


2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.
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China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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Home > Archives 2015 >
Friday, 13 November 2015 07:04

As brand owners, institutions and agencies, how can you turn social media challenges into opportunities? How can you be agile with big data? Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.

For years, brands have been using social media, PR and other marketing disciplines in isolated silos. Nowadays, buyer’s and stakeholder’s journeys are powered by so many sources, devices and mediums that it’s become difficult to really engage with them in this way. But there’s good news. Social media is becoming more and more integrated to websites and linked to companies’ overall marketing strategies. From “social only” campaigns, many marketers and communications professionals have now switched their focus to fully integrated campaigns which link seamlessly to customer service, sales or PR.

 

In a similar way, the ‘social media command centre’ has evolved to reflect this synergistic marketing approach. Until recently, it was often just a dedicated room where a few employees could keep track of mentions on social platforms and engage in social conversations happening around brands or topics. It looked impressive (big digital walls, amazing large screens, fascinating data visualization, elegant glass façade….) but how can you have an overall view of your brand if you just track the basic figures of shares, likes or retweets? How can you gain decisive insight if you just monitor social media without allowing other departments to add their data to the table?

 

Welcome to the age of big data and insight command centers. Following the release of a recent case study by Forrester on the Kantar Media CIC + Nestle China social intelligence and command centre, we spoke to Sam Flemming, Founder and CEO of Kantar Media CIC, about these changes and what it means for businesses.

 

 

 

 

If you want to download The New Age of Social Media Command Center white paper, please contact us.
Renay Cheng, Kantar Media CIC
This e-mail address is being protected from spambots. You need JavaScript enabled to view it 86 21 6404 9191 * 8761

 

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