Shanghai, 10 November 2017,In a commitment to further growth and development in the APAC region Kantar Media, a global leader in media intelligence, today announced that Coolio Yang has been appointed as CEO of Kantar Media CIC, the specialist social listening and insights business. Yang joins directly from Ogilvy & Mather and brings more than 13 years of experience and expertise in marketing and advertising
Yang will form part of an enlarged regional leadership team which also includes Nick Burfitt, who continues in his role of Managing Director, Asia Pacific. Both report into Michael Toedman who was promoted from CEO of Kantar Media China to the regional role of CEO, Asia Pacific on June 1st, and reports into Andy Brown, CEO & Chairman, Kantar Media.
Commenting on the appointment Andy Brown, Global CEO and Chairman of Kantar Media said, "Coolio’s deep experience in social media, digital marketing and advertising along with his experience and insights into China’s unique social media landscape make him ideally suited to this role. Under Coolio’s guidance, Kantar Media CIC will continue to be the authority in social media intelligence to our clients.”
Michael Toedman, CEO, APAC of Kantar Media said “We are delighted to have Coolio joining the China team, as he brings an excellent understanding of the evolving needs of our clients and a clear vision for our business in the China”.
Yang said, "I am delighted to be joining Kantar Media. With social media and internet word of mouth (IWOM) continuing to transform the relationships between our clients and their consumers, Kantar Media CIC’s capabilities are central to the ongoing and future needs of our clients]”.
About Kantar Media CIC
Kantar Media CIC is China's leading social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered IWOMized technology, research and consulting. Firstly, by coining the term IWOM and then being the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. Kantar Media CIC is China’s largest integrated 3rd party provider of technical IWOM solutions, social media studies and social business intelligence. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized research, consulting services, syndicated reports, and industry trend watches, rich in actionable insight. In addition to helping brands accomplish their social business aims, Kantar Media CIC is also monetizing the social business industry in China, creating an integrated social business support system (IWOMmaster), powered by our proprietary technical solutions and platforms.
In early 2012, as China’s leading social business intelligence provider, Kantar Media CIC agreed to be acquired by WPP’s Kantar Media, the media research and insight division of Kantar, as a move to strengthen its position and with aim to expand its social offering across Asia Pacific. Kantar Media has over 5,000 employees around the world, is currently working with 22,000 companies, tracking 3 million brands across 50 countries. As the consumer insight arm of WPP, Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. (media release)
About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.
For further information, please visit us at www.kantarmedia.com