Kantar Media CIC announces appointment of Jackie Jin as Head of Research and Rachel Liu as Head of Client Service

Reach us for help

Fast channel to get the answers you need.
Email us

Don't have IWOMmaster ID?

Apply now for free. Get all fresh IWOM resources (Kantar Media CIC White paper, IWOM watch and Social Business Newsletter) in one place.
Sign up now

Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
View more

2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
View more

CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
View more

2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
View more

2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
View more (Chinese only)
Home > Archives 2018 >
Saturday, 10 March 2018 18:16

Kantar Media CIC announces appointment of Jackie Jin as Head of Research and Rachel Liu as Head of Client Service

Kantar Media CIC (KMCIC) as one of the China's leading social business intelligence providers, announces research experts Jackie Jin and Rachel Liu as the new Head of Research and Head of Client Service to the business. With the return to Jean Jiang - Director of Technology and Research development, KMCIC finished its key leadership team upgrade.

Jackie Jin owns a master's degree in marketing from University of Leeds, UK, and she has been working in consumer research and media research industry for over 12 years. As the former Head of Knowledge & Innovation Center who left in September 2014, returned after three years as Head of Research. Jackie Jin rejoined as a key member of KMCIC's expanding leadership team, who will in charge of research offering with her rich professional knowledge and practical experience in the industry. She will be also responsible for developing distinctive and valued quality products with a professional consulting perspective to improve and broaden KMCIC products range;

Rachel Liu will be the main in charge person of daily business, team management, client service, while leading the research team for providing professional business consultancy. By managing the overall operation of business unit, Rachel will focus on further resolve the difficulties in getting insight from digital faced by clients, as well as helping KMCIC to maintain its leading position in social business on the basis of assisting brands for informing decision making. Before joining, Rachel Liu has more than 7 years research  consulting and 2 years digital marketing experience, in paricular with automobile, FMCG, tourism and agency industries.

In December 2017, product technology expert Jean Jiang was appointed as Kantar Media CIC's Director of Technology Research and Development, mainly responsible for automated product development, optimizing internal performance and simplifying processes for clients, especially for upgrading and automating IWOM Explorer and IWOM Cooperator, which have been widely used in the market for years.

Coolio Yang, CEO of Kantar Media CIC, China, said” we are really delighted to welcome Rachel Liu’s join and the rejoin of Jackie Jin and Jean Jiang, which definitely demonstrate KMCIC’s attraction to professionals and strong cohesion. We belive that better services and deeper insights could be offered with Jakie and Jean’s rich experience and profound understanding to the business. Meanwhile, Liu will contribute great leadership and drive to the business.”

About Kantar Media CIC
As part of the leading global communication group WPP, Kantar Media is China's leading business strategies and competitive intelligence provider, servicing worldwide brands, publishers, agencies and brand owners. Kantar Media provides paid media analysis, reputation management, business consultation, and consumer engagement evaluation.

In 2012, Kantar Media CIC was established through the acquisition of CIC, a social and digital business intelligence pioneer since 2004 by Kantar Media. The company offers social buzz analysis, technology solutions, new media research and social business consultation.  

Kantar Media CIC enables enterprise to leverage the power of social media and Internet Word of Mouth for operational and marketing innovation. The company is the inventor of concept – IWOM and later Social Business to Chinese market. It consistent provides social business intelligence from an objective, third-party perspective to global leading brands and agencies.

For information about Kantar Media CIC, please visit http://www.ciccorporate.com/, or follow us on Sina Microblog KantarMediaCIC and Wetchat KMCIC.


Information request

Copyright ©2018 | 沪ICP备15044498号