Kantar Media secures change-maker Bas de Vos to spearhead audience data innovations

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Home > Archives 2018 >
Monday, 09 April 2018 21:24

Kantar Media secures change-maker Bas de Vos to spearhead audience data innovations

De Vos to lead continued developments in audience data within targeting and activation systems.

LONDON, 26 March 2018 Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation.

De Vos, who joins directly from GfK, brings over 20 years of media measurement and digital experience to Kantar Media. De Vos will lead the evolution of Kantar Media’s audience offer, connecting gold standard currency measurement, third party audience data, digital behavioural data and consumer insight to drive better targeting decisions

Commenting on the appointment Andy Brown, Global CEO and Chairman of Kantar Media said, "I am delighted to be welcoming Bas to Kantar Media. His achievements as Managing Director for SKO Netherlands (JIC for video measurement) are recognised across the industry. His deep knowledge of the digital ecosystem and the TV & video industry will ensure Kantar Media continues to develop holistic, future proofed solutions for our clients."

De Vos said, "I am delighted to be joining Kantar Media in this new role. The role of multi- channel measurement has never been more important than in today’s digital landscape and I look forward to being able to bring to bear the combined expertise and scale of Kantar Media with my vision for digital audience measurement solutions.”

De Vos will join Kantar Media in June and will join the Kantar Media Global Product function.


About Kantar Media CIC

As part of the leading global communication group WPP, Kantar Media is China's leading business strategies and competitive intelligence provider, servicing worldwide brands, publishers, agencies and brand owners. Kantar Media provides paid media analysis , reputation management, business consultation, and consumer engagement evaluation.


In 2012, Kantar Media CIC was established through the acquisition of CIC, a social and digital business intelligence pioneer since 2004 by Kantar Media. The company offers social buzz analysis, technology solutions, new media research and social business consultation.  

Kantar Media CIC enables enterprise to leverage the power of social media and Internet Word of Mouth for operational and marketing innovation. The company is the inventor of concept – IWOM and later Social Business to Chinese market. It consistent provides social business intelligence from an objective, third-party perspective to global leading brands and agencies.

For information about Kantar Media CIC, please visit http://www.ciccorporate.com/, or follow us on Sina Microblog KantarMediaCIC and Wetchat KMCIC.



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