Consumer insight for product development

Reach us for help

Fast channel to get the answers you need.
Email us
+86-(0)21-64049191

Don't have IWOMmaster ID?

Apply now for free. Get all fresh IWOM resources (Kantar Media CIC White paper, IWOM watch and Social Business Newsletter) in one place.
Sign up now

News

  • November 10, 2016

    Kantar Media CIC released the "Every 60 Seconds in China" infographic in Shanghai to provide a greater understanding of the massive volume of activity on Chinese social media and digital platforms generating trillions of
    View more

Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
View more

2016 China Social Media Landscape

Kantar Media CIC Launched China Social Media Landscape 2016.
View more


CIC on Youku


2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
View more

2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
View more

2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.
Download

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
View more (Chinese only)
Home >
Consumer insight for product development

Consumer insight for product development

IWOM contains rich product feedback, suggestions, advice and even complaints. This type of spontaneous consumer feedback is not probed and is not limited compared to traditional research methodologies. The data contains valuable insight into consumer preference, usage habit, customer needs, most sought-after features and drivers for purchase. CIC provides “Consumer insight” solutions to dig out the value for brands’ product and service development.    




Case Study:
Toyota Camry: In January 2008, CIC started providing customized monthly IWOM tracking and research reports for Toyota Camry, including a key part on Consumer insight for product service development. During the analysis, we found that automobile forums have high interactions and activity, creating over 10 million posts per month. Huge amounts of information and product feedback could be found in these posts, covering every step the purchase behavior, including pre-sale consulting, test driving, purchase experience, post-sale and maintenance. Meanwhile, there was also feedback towards 4S dealers. At CIC we quantifiy this feedback through our text mining technology to provide a quantitative and qualitative analysis for Toyota Camry, to help them audit and improve the whole service system.

Related Links:

The net culture of premium class automobile brands (CN)

The difference of IWOM and traditional research (CN)

Zipf rule and net language (CN)

What kind of online marketing campaign can attract more participations?  (CN)




 

Information request
+86-(0)21-64049191
marketing@cicdata.com

沪公网备
310104100039481

Copyright ©2017 | 沪ICP备15044498号
艾熹信息技术(上海)有限公司