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  • November 10, 2016

    Kantar Media CIC released the "Every 60 Seconds in China" infographic in Shanghai to provide a greater understanding of the massive volume of activity on Chinese social media and digital platforms generating trillions of
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2016 China Social Media Landscape

Kantar Media CIC Launched China Social Media Landscape 2016.
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CIC on Youku


2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.
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China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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Internet community engagement

Internet community engagement

In IWOM world, not only “what is the buzz” is valuable for brands, “where is the buzz” and “who is buzzing” are also important. CIC’s engagement solution is helping clients to identify the right media and right person for the social media digital plan and EPR plan. Via a full set of quantitative and qualitative evaluation index, you can quickly understand the passion, participation, creativity and interaction of the online communities and the influencing power of the efluencers, which set the foundation and guidance for digital marketing plans.




Case Study:
Lancôme: Rosebeauty.com.cn is the official e-community of Lancôme brand, aiming to provide a communication platform for luxury beauty care consumers. Starting from the early stage of Rose Beauty in 2008, CIC provide e-community and efluencer analysis of Rose Beauty and other popular cosmetics online communities, for helping to develop a stronger online community with more active consumers.  Via systematic analysis on the passion, participation, creativity and interaction of the community, CIC find out that various online activities, as “grabbing the floor” and “Show”, could highly generate conversations and participation within the community. Meanwhile, the free-trial campaigns also bring more users to the online platform, which concentrated more consumers of the brand to the online platform. Lancôme leveraged this insights into the planning and execution of Rose Beauty, invited CIC joining in the strategic plan as on community content planning. One year later, Rose Beauty became the No.2 online community in terms of the buzz volume while the register user number was severalfold.

Related Links:

Social network and IWOM Research (CN)

Expert or friend, the efluencers in automobile e-communities (CN)

The Era of YOU, branded e-community (CN)

A close look at the 3 elements in online community: people, content and platform (CN)



 

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