Management team

Reach us for help

Fast channel to get the answers you need.
Email us

Don't have IWOMmaster ID?

Apply now for free. Get all fresh IWOM resources (Kantar Media CIC White paper, IWOM watch and Social Business Newsletter) in one place.
Sign up now


  • April 4, 2018

    LONDON, 26 March 2018 Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation. …
    View more

Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
View more

2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
View more

CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
View more

2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
View more

2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
View more (Chinese only)
Home >
Management team

Michael Toedman

CEO, Asia Pacific

Michael Toedman is CEO of Kantar Media CIC. Michael has worked in international digital media and marketing for over 25 years in London, New York, Hong Kong & now Shanghai, with extensive experience in digital, network, programmatic and social media. In addition Michael has served in leadership roles in the industry including as the President and Chairman of the International Advertising Association both in the UK and Hong Kong.

Coolio Yang

CEO, China

With more than 13 years marketing/advertising experience, Coolio is an all-round digital professional who has experienced multiple roles by working in-house, media owner, advertising agency, media agency and data consultancy.

Soon after he returned to China from an marketing job overseas, Coolio started his china agency life as one of the few initiators at IM2.0 (AKA VML). most of his basic knowledge in areas of digital was gained then, through providing full digital solutions to numerous famous brands such as PepsiCo, Haier, etc. 

He then decided to take a deep dive in digital media planning and buying, by joining OMG and GroupM to work as the office digital lead to major digital brands like Volkswagen and Unilever. Social function of then serving company was set up with his great effort.
Before joining Kantar Media CIC, Coolio was the social head of Ogilvy Shanghai.  During his stay as the key socialization facilitator, he grew the business by multiple times and build the market recognition as social expert.

While working in digital/social communication to big brands in FMCG, automotive, luxury, beauty, lifestyle and others over the years, he is benefited from solid insight of local consumers and understand the complex communication needs from different business perspectives in local market.

Coolio believes the notion of “think global, act local”: customized communication solutions will take on ever-greater importance in the global digital revolution.

Carrie has been working in social & digital marketing field over 12 years, played a key role in many digital researches, communication strategy and thought leadership consulting projects.

As an early researcher in digital venue, Carrie cooperates with many Fortune 500 companies in FMCG, Healthcare, Auto industries, probe good insights and give innovative advices which is valuable for clients’ business and marketing operation.

With her experience in top social media research & consulting companies CIC and NM Incite(JV of Nielsen & McKinsey) and communication agency Cohn & Wolfe, she leads teams to provide clients with professional service and reliable support based on deep understanding of social media in China.

Carrie graduated from Nanjing Normal University with a BA degree in Marketing Management and holds a Master’s degree in Business Administration from Shanghai Jiaotong University.


Polaris YU

Innovation & Business Development Director

Polaris started her market research career from AC Nielsen and worked for Unilever China and L’Oreal China as consumer market insight senior manager.

Polaris has been working in consumer market insight and social intelligence for 16 years, playing a key role in many consumer insights, NPD (new product development), brand strategy, e-commerce, and communication proposition and development projects.

With her rich experience, Polaris leads teams to provide great insights and spot business opportunities for clients based on a deep understanding of consumers and market.

Polaris graduated from Fudan University and University Of Liverpool, holds a Ms of Applied Psychology.


Sam Flemming


Sam Flemming is founder of Kantar Media CIC, China's first and foremost provider of social and digital business intelligence. For over 15 years, starting with, China's first e-commerce payment platform, Sam has been at the leading edge of China's digital revolution. Founding CIC in 2004, he has steered the company into position as both thought and market leader in China in social business. CIC was acquired by WPP's Kantar Media in 2012. Since 2016, Sam Flemming has been promoted to Chairman, with a primary focus on major clients and innovation of products, technology as well as social media listening platform.

Kantar Media CIC's tools and professional services help businesses like L'Oreal, Nestlé and Coke convert the 'chatter' from the world's largest, most active digital market into superior business performance. Kantar Media CIC also distills intelligence from 9 e-commerce platforms, search, online news and other digital platforms where netizens communicate and transact. Kantar Media CIC has recently extended its services to cover 67 languages in 190 markets with offices in Shanghai, Beijing, Hong Kong and Singapore and can collaborate with Kantar Media offices all over the world.

Sam has a keen understanding of both China and Asia Pacific's landscape's leading players and the evolving relationship between advertisers and consumers. Extensively referenced and interviewed by media sources worldwide, Sam is highly respected amongst industry experts. 



Information request


Copyright ©2018 | 沪ICP备15044498号