The L-K-PTM principle provides clients with the conceptual framework for understanding and making use of IWOM
•"Listen" means listening to netizens' voices about your brand, product, or service.
•"Know" means understanding the communities and cultures that provide the context for the talk.
•"Participate" means to meaningfully interact, inspire and/or contribute to netizens' world in a meaningful ways.
Kantar Media CIC combines advanced technology with leading IWOM marketing expertise
Quality data collection to avoid “garbage in”
Comprehensive category-based data collection (not just keyword based)
Multi-layered, in-depth analysis, multi-dimensional slicing of massive amounts of posts
Analysts with a unique combination of category, IWOM and brand communications experience
Engineers with advanced and international degrees and experience in artificial intelligence, data mining and database technology
The first IWOM research and consulting firm in China
Pioneered IWOM application with leading brands in China since 2004
Patent pending technology utilizing detailed taxonomy libraries
- Semantic search: Semantic search with keyword taxonomies covering 17,000 brand names and 8,000 category attributes for different categories including all brand names, net slang and other related terms, which means identifying or programming of own keywords is no longer needed.
- Comprehensive category-based data collection: Kantar Media CIC collects ALL data related to categories, not limiting the search to just certain keywords, which means you can analyze complete category trends, not just the ones involving your brand.
- Quality data: Qualified data from leading sources undergoes quality assurance to guarantee "quality in, quality out" (not “garbage in, garbage out”).
- In-depth Analytical Tools: Sophisticated , patent pending research-based "slice and dice" analytic tools allow you to compare buzz volume regarding thousands of brands, products and two levels of attributes on a permanent monthly basis.