Kantar Media CIC IT panel covers 40 million online consumer comments with over 25 million pre-identified brand, product and attribute mentions by ten million consumers dating back to 2006. We collect 0.5 million IT brand and product comments per month from top sources in China, including 50+ IT sites and 1000+ IT forums, where 50+ thousand conversations, 50+ thousand posters, 150+ thousand brands comments and 100+ thousand attributes mentions are generated.
We have a dedicated IT team serving IT clients since 2006. We have developed strategic relationships with the best IT clients such as Intel, Dell and IBM and we have accumulated vast IT IWOM industry experience.
We successfully help IT clients understand the IWOM landscape of brands, sub-brands or series and detailed product models, as well as provide insight and actionable intelligence for specific products and campaigns.
Kantar Media CIC 2010 Syndicated Report: Notebook(2010) Category Overview
View 2009 Notebook overview report (Data period: Jan - Dec 2008)
White paper: Tuning Into Notebook IWOM 2007 Q3 (View on Kantar Media CIC Slideshare)
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