Archives 2016

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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2016 China Social Media Landscape

Kantar Media CIC Launched China Social Media Landscape 2016.
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CIC on Youku


2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.
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China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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Archives 2016
Kantar Media CIC launched “Every 60 Seconds in China” Infographic Comprehensive display of Chinese social media’s Big Data
10 November 2016
Kantar Media CIC released the "Every 60 Seconds in China" infographic in Shanghai to provide a greater understanding of the massive volume of activity on Chinese social media and digital platforms generating trillions of data points per day that can be leveraged to implement business intelligent solutions using insightful analysis from social media.
 
Kantar Media CIC launched “China Social Media Landscape 2016”
10 August 2016
The Chinese social media landscape is one of the most unique, fragmented and dynamic in the world. In the 12 years that Kantar Media CIC has been analyzing Chinese social media, the rate of change has only gotten faster. For the last 8 years, we have taken the pulse of China's social landscape and present five changes and developments that brands, agencies and tech players should understand for 2016
 
Kantar Media CIC presented in front of the Air Liquide China
04 June 2016
This Monday Kantar Media CIC presented in front of the Air Liquide China. Here we illustrated the importance of China’s Social Media Landscape and the benefits of listening to the consumer. In China, the consumer and social media are inextricably linked, Kantar Media CIC explains how and what the benefits are.
 
It has been the third year that Kantar Social Media Impact Report has been published by Kantar which is the data investment management arm of WPP
04 February 2016
It has been the third year that Kantar Social Media Impact Report has been published by Kantar which is the data investment management arm of WPP. This year's report was carried out through online polling, data mining, mobile behaviour data analysis, Weibo text mining and WeChat article text mining. For the first time, the research has been expanded to include data beyond China, with answers from 150,000 respondents across five countries and the ability to compare mobile behavioural data between the US and China.
 


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