Archives 2010

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  • April 4, 2018

    LONDON, 26 March 2018 Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation. …
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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Archives 2010
CIC and Sina Weibo microblog form a strategic partnership
15 November 2010
CIC, China’s leading social business intelligence provider, and Sina, one of the leading Internet portals and social media platforms, announced a strategic partnership on November 15th to address the growing demand of social business.The cooperation leverages Sina’s powerful microblogging platform, Weibo (the ‘Twitter’ of China) and is expected to lead to new models and methodologies to bring value to enterprises. Click here to see more information.

Converseon and CIC Announce Partnership To Integrate Chinese Social Media Monitoring Capabilities
11 November 2010

November 10, 2010, New York, NY.--(PRWEB)—Converseon, the international, full service social media consultancy, and CIC, the leading Chinese social media intelligence provider, announced today a strategic partnership to effectively integrate CIC’s Chinese social monitoring and analytics capabilities into Converseon’s global Conversation Mining Listening solutions. The partnership extends Converseon’s social mining capabilities into Mainland China, while enabling CIC to access Converseon’s other multi language capabilities and social media consulting services for its clients.


IWOMdiscover v1.2beta blockbuster, 6 functions to improve user experience
01 August 2010
IWOMdiscover, is a semantic Chinese IWOM tracking tool allowing you to monitor topics of interest. As of the 31st July, CIC proceeded to make this tool even better by releasing IWOMdiscover v1.2 beta with six additional dynamic features.

Utilizing CIC’s specialization in the field of Internet word of mouth research and 6 years of extensive consulting experience, IWOMdiscover v1.2 beta, with its unique mass data grab (micro-blog, SNS, blogs, post, BBS, video sharing, news and Q&A), multi-dimension statistical perspective (3 subjects with 6 kinds of index), flexible topic setting, patent pencinb Chinese semantic analysis and daily monitoring, has won broad market recognition and commendation.
CIC collaborates on Roland Berger’s 2010 Chinese Consumer Report
30 July 2010
CIC is proud once again to be a part of Roland Berger China’s Chinese Consumer Report. Just like last year, this year’s report provides an in depth view of the Chinese consumer, with a particular focus on how the Internet both a part of and impacting the consumer landscape. Why does it make sense for a leading management consultancy like Roland Berger work CIC, the leading China social media research and consulting firm? Because social media is changing not only changing communications, it is changing business.
CIC proudly announces the launch of a new generation of syndicated reports covering high profile industries and topics (Including SNS, SKINCARE, HAIR CARE and NOTEBOOK)
12 June 2010

We are proud to be launching a new series of syndicated reports which cover industries, topics and provide invaluable insights into China’s social media as applied to brands and products. While a useful tool for any brand or industry operating in the Chinese market, these reports are a must-have for those contemplating a China market entry.
With IWOMdiscover’s latest upgrade, “toucai” is no longer a secret!
31 May 2010
With this upgrade IWOMdiscover’s coverage now includes the enormous quantity of information available on SNS and “repastes”. Our current product covers the 7 major Chinese media resources: microblogs, BBS, Blogs, SNS, News, Video sharing and Web Q&A sites, providing you with a fresher and all-encompassing IWOM monitoring service.
CIC collaborates with Ogilvy Public Relations Worldwide to release "ExpoSay (Edition 1)", a monthly report on Chinese-language IWOM – or Social Media buzz - related to World Expo 2010 Shanghai
04 February 2010

The opening ceremony may still be months away, but World Expo 2010 Shanghai already features as a focus of intense discussion within China's thriving Social Media platforms. Ticket prices, ticket promotions and ways to purchase tickets were the hottest topics in December 2009.

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