Archives 2009

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Archives 2009
"Making Sense of IWOM": IWOM White Paper on How Brands Can Participate in Online Communities
12 November 2009

CIC is pleased to announce the release of its latest white paper “Making Sense of IWOM White Paper Series - Topic Three: How Brands Can Participate in Online Communities.” This white paper is the final installment in a series of three white papers, including two earlier studies released by CIC in 2009, “The Role of Internet Word of Mouth in Purchase Decisions” and “How IWOM is generated and disseminated.”
 
"Making Sense of IWOM": IWOM White Paper on How IWOM is generated and disseminated
24 September 2009


In Topic 1 of CIC's "Making sense of IWOM" white paper series, we suggested that the majority of consumers use IWOM to help them make purchase decisions about products and brands they plan on purchasing. What we did not do look at was if they found answers if they left, stuck around or if they posted comments about those products and answer other consumer questions about those brands and products.

 
CIC Releases "IMF Report," Chinese Infant Milk Formula Category Overview Syndicated Report
17 September 2009

Following the launch of CIC's first Syndicated Report "Youth Report" on Aug 25th 2009, CIC is officially releasing the second Syndicated Report on Chinese Infant Milk Formula Internet Trends. Since the Sanlu scandal was uncovered in Q3, 2008, the whole IMF industry attracted huge attentions from consumers and brands. Brands and marketers are proceeding to find more effective and reliable ways to prevent such crises and seeking for new marketing strategies as well.
 
CIC Releases "Youth Report," Chinese Youth Internet Trends Syndicated Report more
25 August 2009
In recent years, marketers have been targeting Chinese youth more and more, including the 80’s generation, and more recently, the 90’s generation which has begun to enter into university. In order to address marketers’ need to understand this first generation of Chinese ‘net natives,’ CIC has launched its ground breaking youth report which analyzes Internet Word of Mouth (IWOM), including what the youth generation is talking about and where they are talking.
 
"Making Sense of IWOM": IWOM White Paper on the Role of Internet Word of Mouth in Purchase Decisions
18 June 2009

In recent years, marketers have been targeting Chinese youth more and more, including the 80’s generation, and more recently, the 90’s generation which has begun to enter into university. In order to address marketers’ need to understand this first generation of Chinese ‘net natives,’ CIC has launched its ground breaking youth report which analyzes Internet Word of Mouth (IWOM), including what the youth generation is talking about and where they are talking.
 
CIC Releases the First Internet Word of Mouth (IWOM) Analytics Dashboard in China
01 June 2009
After 4 years as the Internet Word of Mouth (IWOM) thought leader in China, Shanghai based IWOM research and consulting firm CIC is now putting consumer and digital intelligence at your fingertips with the launch of its powerful IWOMmaster online dashboard, the first of its kind in China.
 


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