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Archives 2008
CIC Releases the First Comprehensive Overview of Internet Word of Mouth (IWOM) Development in China "The Internet is THE Community": IWOM White Paper Series on Internet Word of Mouth (IWOM) Development in China
25 November 2008


The Chinese Internet population is now the largest in the world with over 253 million users, exceeding even the number of US Internet users. The purpose of this white paper series is to review the rapid growth of China's Internet population and diverse Internet platforms as well as to explore the creativity and passion of Chinese netizens and the Internet Community. The Internet Community in particular is a major element of the Internet experience that is redefining and revolutionizing relationships that individuals have with each other along with the relationships they have with institutions.
 
CIC Releases First Comprehensive Study of Chinese Sports Internet Word of Mouth
13 May 2008
In the first study of Chinese Internet Word of Mouth (IWOM) around sports, Shanghai, China based IWOM research and consulting firm CIC utilized patent-pending technology to analyze 4,311,758 messages from mainland China online message boards (BBS) from the 4th quarter of 2007. The study shows that Nike led the discussion among 14 tracked sports brands with over 42 % share of voice while Yao Ming and the Houston Rockets were the most discussed athlete and sports team with 7.7% and 13% share of voice, respectively. Basketball and football dominated the sports category buzz. The report also discusses the important influence of online fan clubs, interactive campaigns, forum administrators, and E-zines in shaping the discussion about sports, teams, athletes, and sports brands.
 
CIC Releases First Comprehensive Study of Chinese Notebook Internet Word of Mouth
21 January 2008
CIC's study found 1,204,117 notebook related messages were written by 160,926 posters. These impressive numbers suggest that notebook brands should recognize Internet Word of Mouth (IWOM) in BBS as a formidable media channel that influences netizens' opinions and at the same time a consumer insight channel for understanding consumer sentiment.
 


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