Archives 2012

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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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Archives 2012
MEC and CIC reveal 2013 consumption trends in China
08 November 2012
MEC and CIC reveal “2013 Consumption Trends in China”, some of these trends are comprehensive in scope, affecting and altering many aspects of consumption.  
See how new mothers play with social media - baby care industry white paper jointly released by GroupM and CIC
18 September 2012

GroupM and CIC have jointly published “See How New Mothers Play with Social Media – Baby Care Industry White Paper” to interpret the behavior of new generation mothers in the context of social media. Alongside, this report introduces all sorts of mainstream social media marketing models as well as successful cases in the baby care market for baby care brands to draw on these learnings and better manage and leverage their own social media resources.  
CIC 2012 White Paper: From Social Media to Social Business Topic 2: The Social Innovation of Market Research.
06 July 2012
CIC release the next installment in our white paper series "From Social Media to Social Business” - Topic 2: The Social Innovation of Market Research. This white paper expands on the concept of “four in one” social media research, and its inherent difference with traditional market research. It focuses on the way traditional market research can be innovatively integrated with social market research, and advocates opening of the market research industry to revolutionize business. Furthermore, we will also introduce special guests, market research professionals from a variety of fields and disciplines, to share their valuable insight and opinion.
SINA Weibo and CIC release “2012 Corporate Weibo White Paper"
21 March 2012
SINA Weibo and CIC have jointly released the highly anticipated “2012 Corporate Weibo White Paper”, building on the professional collaboration that brought “Microblog Revolutionizing China’s Social Business Development” in October of last year. This white paper presents the overall development of enterprise application of weibo, the first industry benchmarks and examples of successful operating strategy that forms the basis of effective enterprise weibo operation. After many years of experience, CIC continues to pioneer social business in China and deliver actionable intelligence from China’s Internet Word of Mouth. As such, this white paper aims to provide a valuable reference for enterprise engagement with weibo.
CIC and Ogilvy PR release joint white paper -- “Crisis Management in the Microblog Era”
08 February 2012
As the Chinese social media landscape matured in 2011, microblogs emerged as the source of most of the country’s most damaging and far-reaching scandals and crises. With more than 250 million microbloggers in China (a 297 percent increase from 2010), a new white paper, “Crisis Management in the Microblog Era”, by Ogilvy Public Relations Worldwide/China and CIC found that the pervasive use of microblogs has created a scenario where major public crises and scandals erupt with increasing frequency and speed.


Kantar Media to acquire leading Chinese social business intelligence agency CIC
17 January 2012

CIC has agreed to be acquired by WPP’s Kantar Media. The deal extends WPP unit’s capabilities in social media listening and analysis into world’s second largest ad market, China. Further, the relationship will allow CIC to bring social business intelligence and insight to Kantar and across the whole WPP network as well as replicate its success in the broader Asia Pacific market.



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