Home > IWOM Back Story >
Others
Shanghai United Walkathon Weibo Influence Report 2013
Others
09/06/2013

2013, CIC participated “Shanghai United Walkathon” again which held by Shanghai United Foundation (Lianquan) as “Exclusive new media research partner”. This report analyzes the discussion of netizen from Sina Weibo which covers campaign period from January 11st 2013 to April 30th 2013, as well as comparison with data from campaign 2012. At the end, the suggestions have been provided from researcher,

 

CIC is continuing advocated the establishment of corporate social responsible company.

 

(Only available in Chinese) 

 


View on SlideshareDownload from Vdisk


 
Shanghai United Walkathon Weibo Influence Report 2012
Others
30/04/2012

CIC, cooperating with Shanghai United Foundation (Lianquan), made contribution to public welfare. We encouraged and support employees to participate in the “Shanghai United Walkathon”. Meanwhile, as the only social media consultant, CIC launched the report to analyze the campaign based on the effect on Sina Weibo. The report focused on the campaign effectiveness and netizens’ attitude to the campaign on Sina Weibo during the campaign period (from Mar 1st – Apr 30th). According to the experience in social media and advanced capability to figure out the insight, CIC helped the host and brands to evaluate the campaign performance with insightful implication and suggestion. Thanks to the successful cooperation, we helped the Shanghai United Foundation to analyze the awareness and performance of public welfare campaign on social media, and deliver the insight about how to improve the campaign effectiveness and influence under the background of social business.

The opportunity to cooperate with Shanghai United Foundation is the first practice for CIC to work with public welfare organization. In the near future, we would pay more attention to the development of public welfare in China, keep to devote ourselves into the public welfare activities, take the social responsibility of enterprise, and pass the great love to more people.

 

(Only available in Chinese)


View on SlideshareDownload from Vdisk


 


Information request
+86-(0)21-64049191
marketing@cicdata.com

沪公网备
310104100039481

Copyright ©2014 | 沪ICP备05057539号
艾熹信息技术(上海)有限公司