Archives 2013

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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku


2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.
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China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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Archives 2013
Kantar Media acquires FishEye Analytics
16 December 2013
Kantar Media acquires FishEye Analytics. Asia-Pacific clients to benefit from strengthened language expertise and cutting-edge technology in social media field together with CIC intelligence.
 
2013 White Paper on Travellers - The Rise of Social Travel
11 September 2013
CIC and GroupM China released “2013 White Paper on Travellers - The Rise of Social Travel ” today. This white paper collects and analyzes the information related to social media, maps out five types of travellers active on social media - business travellers, self-drive travellers, package tourists, luxury shopping travellers and backpackers, and has identified their unique attitudes to travel and different consumption behaviours, aiming to help brand marketers develop more effective and targeted marketing strategies.
 
CIC China Social Media Landscape 2013
02 April 2013
CIC China Social Media Landscape 2013 Published. It's been an explosive 5 years since CIC articulated the 1st ChinaSocial Media Landscape in 2008 and today. We're honored to release the most up to date version of this iconic industry infographic, the CIC China Social Media Landscape 2013.
 
Sam Flemming will return to CIC CEO role, Connie Leung joined CIC as Senior VP of Consulting Business & Marketing
05 March 2013
 
Sam Flemming will return to CIC CEO role, Connie Leung joined CIC as Senior VP of Consulting Business & Marketing.
 
Ogilvy PR China and CIC team up again to launch “2012 Crisis Management in the Microblog Era” white paper
17 January 2013
 
CIC and Ogilvy Public Relations, China have teamed up again to jointly launch the white paper, “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 – concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective at controlling it, shortening its duration and lowering the overall level of negative buzz. The report also ranks China’s top 10 crises in the public credibility, personal and brand categories in 2012.
 
CIC have released the latest installment in the "From Social Media to Social Business” white paper series, Topic 3: China’s Social Business Development Road Map
05 January 2013
 
CIC have released the latest installment in the "From Social Media to Social Business” white paper series, Topic 3: China’s Social Business Development Road Map. The white paper establishes the concepts of “core” and “extension” in relation to social business practice, aiming to help enterprise effectively leverage social insight across the organization, for better business performance.  
 


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