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  • November 10, 2016

    Kantar Media CIC released the "Every 60 Seconds in China" infographic in Shanghai to provide a greater understanding of the massive volume of activity on Chinese social media and digital platforms generating trillions of
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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With years of pioneering experience, unmatched expertise and accumulated social media knowledge, we provide not only industry focused data unparalleled in quality and depth, but also the experience and expertise from a communications, social media and industry perspective.


Kantar Media CIC began collecting beauty IWOM in 2007. Our beauty panel covers over 20 million online consumer comments, with over 30 million...

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As the largest FMCG market in the world, the Chinese market continues to grow and this is also true for Chinese social media...

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Food & Beverage

Kantar Media CIC beverage panel covers 9.4 million online consumer comments with over 6.4 million pre-identified brand, product and attribute mentions...

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China is the largest market in the world in terms of ‘Overseas Studies’. Chinese students are getting online to share with other...

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Baby care

After the Sanlu Infant Milk Powder Formula(IMF) crisis in September 2008, the landscape of Chinese IMF market changed dramatically...

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Kantar Media CIC pharmaceutical panel covers three main types of pharmaceutical social media, namely, doctor-to-doctor, doctor-to-patient...

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Gaming & Software

Online gaming industry is booming in the past few years in China. Game players have formed their unique online communities and cultures...

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Home Deco

Kantar Media CIC’s home decoration panel covered most representative home decoration online communities, collecting more than one million online comments...

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Kantar Media CIC sports panel covers 81 million online consumer comments with over 314 million pre-identified brand, product and attribute mentions...

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IT Products & Services

Kantar Media CIC IT panel covers 40 million online consumer comments with over 25 million pre-identified brand...

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Kantar Media CIC’s luxury panel has collected more than 27 million comments from 1.36 million+ conversations from 1.9 million+ posters...

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Kantar Media CIC auto panel covers over 318 million online consumer comments with over 750 million pre-identified brand, product and attribute…

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Mobile phone

Kantar Media CIC mobile phone panel covers 180 million online consumer comments with 59 brands, 2,445 products and 76 attribute mentions by...

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Kantar Media CIC E-business panel covers 20 million online consumer comments with over 35 million pre-identified brand...

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Travel & Entertainment

Having worked with one of the largest hospitality groups in the world, Kantar Media CIC can analyze consumer comments...

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Kantar Media CIC B2B includes IT B2B, lubricant oil industry B2B...

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